Clik here to view.
Donate Your Fame
A child with cancer was donated a celebrity’s twitter profile for a day to talk about their dreams and the treatment they were going through to the celebrity’s millions of followers. This was done to...
View ArticleClik here to view.
Intel Museum of Me
Intel aggregated posts and information from all of a user’s social media sites and created a museum of all of the information and pictures. Really really cool.
View ArticleClik here to view.
Google Chrome The Johnny Cash Project
After Johnny Cash died, Google gave his fans an opportunity to create a music video for his final song recording. Google allowed fans to personalize a specific frame from the music video by adding...
View ArticleClik here to view.
Grandma Rap Star
To prove that radio advertising is still effective, this station created a grandma rap star and turned her into a huge star by promoting her through radio ads. She had a big online presence, too, but...
View ArticleClik here to view.
Nissan Leaf Taxi
This is fantastic. To show people that an electric car like the Leaf is 6x less expensive to fill up than a traditional car, Nissan sent out a fleet of Leaf taxis that charged 6x less than a...
View ArticleClik here to view.
Grandma lost her car keys
Really awesome digital campaign. This car company created a fictitious Grandma character online and said that she’s giving away her vintage car…the only problem is that she lost her keys. So on their...
View ArticleClik here to view.
Diamond Shreddies
Just phenomenal. Shreddies (a boring, square cereal) was turned into DIAMOND Shreddies. The product didn’t change and nothing was altered. Great example of looking at something from a different...
View ArticleClik here to view.
James Ready – Billboard coupon
This beer company created coupons on billboards for local business for things that guys need (Italian Sausages, dry cleaning, etc), saving their fans money so they could spend it on beer. Simple and...
View ArticleClik here to view.
James Ready – Facebook photo swap
James Ready allowed people to take over their facebook cover photo in exchange for letting James Ready take over their facebook cover photo. Example: A guy gets to post an ad for their band’s...
View ArticleClik here to view.
Offset the Evil – Sega’s Condemned 2
One of the most hilarious things ever. Condemned 2 is a hardcore game full of graphic violence, so to offset the evil in the game, Sega created a couple super cutesy games that could be played in your...
View ArticleClik here to view.
Branded content – Kokanee Beer “The Movie Out Here”
One of the best campaigns I have ever seen. This Kokanee beer company basically created a major theatrical movie release, and then crowdsourced all aspects of the release to fans of their beer. So...
View ArticleClik here to view.
Toronto Silent Film Festival Instagram movie
To promote a silent film festival, the festival created a movie that could be viewed on instagram by scrolling through consecutive posts rapidly. Sort of like a digital version of those flip book...
View ArticleClik here to view.
Skittles – Touch the Rainbow
These are so hilarious and random. I love how it’s basically a regular commercial but you are interacting with it by putting your finger on your screen where they say to.
View ArticleClik here to view.
MK tv channel – MK is
Simply awesome. This music tv channel created stories for three characters (a guy who just got dumped, and two others that I can’t remember) then released a video a day that told their story step by...
View ArticleClik here to view.
Toyota Rav4 – Outdoor website
Incredible. An outdoor website was created for the RAV4, a vehicle for outdoorsy-people. Baicaly, a way to update your social media sites and learn more about the Rav4 was created on a bike track....
View ArticleClik here to view.
State Farm – State of Chaos
Using Google Streetview, people could watch a movie of their actual address being destroyed by a giant robot. Proof that State Farm will cover your house no matter what happens.
View ArticleClik here to view.
Swedish Post Service – Magical Christmas Cards
Oh MAN this is so good. The Post Office was impacted by people saying ‘Merry Christmas’ through social media instead of sending cards in the mail, so they created a program that will make a Christmas...
View ArticleClik here to view.
JFK Museum – Return trip to the moon
Really cool way of recreating a historic event (the moon landing) in the digital age.
View ArticleClik here to view.
The World’s First Tweeting Honey Badger
Great campaign for a zoo. They set up infrared sensors that were linked to a server that posted tweets to the zoo’s twitter account based on where the honey badger was moving around. Awesome, funny...
View ArticleClik here to view.
Knitterstream
This machine knits your tweets into cool designs. It doesn’t make a sweater like the Coca Cola Zero campaign from earlier this year, but it’s still cool how this is customizable. And I would kill...
View Article
